Timex

Timex is one of the most recognizable American watchmaking names, with roots reaching back to 1854 and the Waterbury Clock Company, founded in Waterbury, Connecticut. Over the decades the company built a reputation as a maker of solid, affordable timepieces for a broad audience. The Timex name appeared around 1950, when the first watch to bear it made its debut. So was born an American legend that to this day combines rich heritage with simplicity and practicality.

The brand's strength has always rested on crisp, timeless classics and reliability proven in use. The famous slogan “It takes a licking and keeps on ticking” and the televised torture-test campaigns made Timex a symbol of a watch that simply works in any conditions. A breakthrough came with Indiglo, introduced in 1992 — an even, full-dial illumination at the press of a button that guarantees excellent legibility even in the dark.

A wealth of collections means almost everyone will find something to suit them. The casual, versatile Weekender with easily interchangeable straps is ideal for everyday wear; the elegant Marlin echoes mechanical models of the 1960s; and the rugged Expedition is built for the outdoors and the trail. These are watches for those who value simplicity, durability and timeless character — cherished by generations of American-classic enthusiasts.