Casio

Casio is a Japanese corporation founded in 1946 in Tokyo, whose name has for decades been a synonym for precision, reliability and pioneering engineering. Rooted in the tradition of consumer electronics, the brand carried its obsession with accuracy into watchmaking, creating timepieces built to withstand the rigors of everyday life and extreme conditions. Behind every design stands a Japanese philosophy of honest craft: attention to detail, durable materials and technologies that genuinely make life easier. These are watches you can trust.

G-Shock is the legend of absolute toughness. The series was born in 1983 from the vision of engineer Kikuo Ibe, who — after shattering a treasured watch — set out to create a timepiece that could not be destroyed. So emerged the concept of shock resistance, complemented by water resistance and long battery life. After hundreds of prototypes, the world met a watch that survives a fall, an impact and any adventure. Today G-Shock is worn by travelers, athletes, uniformed services and everyone who values uncompromising reliability and an iconic, instantly recognizable character.

Edifice is motoring elegance set in a metal case. Inspired by the world of racing, the series blends a dynamic, sporty style with advanced technology: solar power, Bluetooth connectivity with a smartphone, and precise chronographs designed for timing on the track. Collaborations with Formula 1 and motorsport teams translate into functionality worthy of a racing driver. It is a proposition for men who value speed, technology and refined design, and who expect a watch that performs as well with a suit as it does behind the wheel.